Story Telling Brings Loyalty & Brand Recognition in Wine
“What are the factors that you think influences a customer’s choice of wine?”
As per on the featured image above, this was my answer:
“Taste and price are the main factors that influence a consumer’s appreciation of a wine. But what brings loyalty and brand recognition, which are the main drivers of growth, is the story behind each bottle. That’s why social media, influencers, and storytelling will become increasingly important for the wine industry.”
We are indeed living through times of enormous changes in our society, where the digital world takes an increasing importance in all aspects of our lives.
The wine industry, often relying on tradition and experience more than on innovation and creativity, is not particularly well-armed to front up these changes and perform in this new competitive environment.
It also quite slow to realize how fast changes are coming, and many will unfortunately realize too late when the game is already played and lost for those who haven’t joined early enough.
But the wine industry also has great advantages on digital and social media, because more than many products, wine is engaging, wine is fun, and the wine world is about beautiful landscape and great people’s life, topics that are perfect for sharing and prone to bringing great success in our fast-paced value-seaking society.
This is what, as digital strategy consultant for wineries, I explain to producers that are still wondering whether or not to invest in digital.
“The future is now.”
About Kred: Kred, is a website and a company created by PeopleBrowsr that tries to measure online influence on social media. It combines 2 scores: “Influence” and “Outreach,” that are based on an algorithm measuring the likelihood that someone will act upon user’s posts, in other words, how engaging an account is on social.