Update February 2018: The article and Top 20 Wine Influencers List below was published in January 2017, for a more recent list of Social Media wine personalities, follow the link below to the 2018 Top 40+ Wine Influencers List:
Update 20 Jan 2017: After the addition of a few wine influencers that were missing from the original article, the Top 20 table now counts with 21 entities while the 21-36 has become 22th to 40th personalities transforming this post into, in the end, the:
Top 40 Wine Influencers & Bloggers in the Digital World of Wine
Year 2016 has gone by, and the digital world of wine has continued to evolve, particularly on social media.
Perhaps it’s just because I’ve come back to live in Europe in 2016 after 6 years in New Zealand, but it seems to me more and more people in the wine industry have come to realize how enormous and exciting the digital world of wine has become.
Of course, social media is everywhere these days, increasingly important in our lives!
It is becoming just as significant in the life of us all wine lovers, amateurs just like professionals.
More and more wine drinkers, producers, and marketers join the fun of sharing wine knowledge and information, or simply some wine fun on all social media platforms: Twitter, Facebook, Instagram, Pinterest, and many more. It’s exciting to see, and amazing to be part of.
When I first published this Top 20 Wine Influencers back in 2015, I wrote that paper publications: magazines, guides, and books were losing ground over the digital world of wine bloggers and consumer reviews.
Two years later, this is probably still true. But I’ve got one news for you: paper publications have realized the importance of social media now, and so have some major brands like the 2017 Top 20 list of Wine Influencers below goes to show.
While publications like Decanter Magazine or the Wine Enthusiast, and the global Champagne brand Veuve Clicquot were absent from the Top 20 last year, these three have now taken 3 spots within the Top 10!
So, who is the most engaging around the topic of wine on social media?
Who is active, entertaining, educating the masses, and sharing on Twitter, Facebook, Instagram and the other platforms today?
It is a difficult thing to measure. The Klout score’s formula to measure people’s and media’s influence is a secret, controversial, and surely isn’t perfect. But since we published our first Top 20 Wine World-Influencing Personalities on Social Media in March 2015, and an update with the 2016 Top 20 Wine Influencer, we haven’t heard of any better metric. Find further info about the Klout score down the bottom of this post.
Our previous lists though, proved very popular and helpful to many wine lovers in search of social media wine action, so here we’ve gather the 2017 update.
To make your life easier, the links in the table will get you directly to everyone’s websites and social media pages. So, browse around and find out for yourself whether you like their content or not which is always the best way to forge an opinion.
What’s changed since the 2016 Top 20 Influencer’s list?
Things change quickly on social media. This is what we’ve noticed, comparing the above 2017 list to the 2016’s:
- The Wine Enthusiast Magazine, absent from all previous lists, comes in and takes a spot in the top 3 with a score of 82 just like the Aussie Wine Wankers and the author of this very blog Julien Miquel. It’s particularly benefitted from successful efforts for producing content on Instagram.
- Veuve Clicquot is now referenced in the Top 20, with global and engaged following especially on Facebook and Instagram.
- Kelly Mitchell and Joe Menezes make their entry as top wine influencers on social media.
- Madeline Puckette of Winefolly.com left the Top 20, although we suspect this is because the huge engagement she gathers on Facebook is not appropriately considered by Klout at the time it was captured to write this post (or would it be because she’s been ignoring our interview requests for a while!?! LOL) 😉
- Other influencers have gone down the ranking. Most of them are now featuring in the top 21 to 36 list table below.
Find out more with the 2016 Top 20 Wine Influencers & Bloggers.
Related Article – The Top Wine Instagram Accounts to Follow
You’re looking for social media celebrities on Instagram more specifically?
We’ve also assembled a lit of Top 20+ Wine Instagramers:
Looking for more Social Media Celebrities? Top 22 to 40
To allow you to discover more social media and digital influencers, and further blogging talents, we’ve extended below the list to a Top 40 to include the world wine personalities with a Klout score greater than 69.
|#22||74||Francesco Saverio Russo||wineblogroll.com||2.6K||3.1K||39K||Italy|
|73||Cathrine Todd||damewine.com||30K||5K||13.2K||New York|
|#28||72||Lori Budd||dracaenawines.com||11.7K||0.5K||2.3K||New Jersey|
|69||Meg Maker||makerstable.com||11.3K||3.5K||2.1K||New Hampshire|
Update 16 February 2017: Note that Julie Brosterman of Womenandwine.com also had a Klout of 69 as per January 2017 and therefore deserves to be mentionned here as part of the Top 40 Wine Influencers on Social Media.
If we’ve missed to list you although your Klout score in January 2017 would justify your ranking here, feel free to leave us a comment below.
Interviews with Top 20 Wine Influencers:
Before you go and spread the word about Social Vignerons, make sure to check out our series of Q&As with Top Wine Influencers where some of the Top 20 wine personalities told us more about their life on Social Media:
- Q&A with Jancis Robinson
- Chatting with Randall Grahm
- Meet The Wine Wankers
- Jamie Goode & Social Media
- Interview with Tim Atkin
- Wine Blogger Interview: Alder Yarrow of Vinography
- Q&A with Luiz Alberto, founder of the #Winelover community
- Meet Jon Thorsen a.k.a the Reverse Wine Snob
- Who is Meg Houston Maker ?
- Quick Wine Blogger Q&A: Chris Kissack aka The Wine Doctor
More articles about SOCIAL MEDIA, MARKETING & WINE
Social Vignerons also loves to interview actors of the wine industry out the top 20.
Find out all our WINE PEOPLE INTERVIEWS:
Some Info about the Klout Score:
Klout website provides a metric about the engagement a social media account generates with analytics ranking its users according to their online social influence. The ‘Klout Score’ is an aggregate of more than 400 signals coming from eight different networks. It aims at measuring how much people interact with the content produced by each user on Twitter, Facebook, Google+, Instagram, Tumblr, YouTube, and else. The number of followers is almost irrelevant in the Klout score. What matters are how much the content is liked, shared, commented on, engaged with. So it gives an indication of the user’s influence and interaction with the wine community.
Klout score can go changing overtime based on social engagement around each account. This is particularly true around the 72 to 74 marks. The table above is a capture made a few days ago. Scores and followers’ figures, therefore rankings, may have varied slightly as you read this post.