Why Enter Sommeliers Choice Awards?
SCA is a platform for those who want to promote and sell their brands to a wider audience. The competition will focus on the needs of on-premise establishments such as restaurants, bars, lounges, and clubs. If you are looking to sell more of your wines to the on-premise establishments such as restaurants, hotels, pubs, and bars, then you need to enter the Sommeliers Choice Awards.
SCA will feature an all-star judging panel of top sommeliers, wine directors, and on-premise buyers. The judges of the Sommeliers Choice Awards are sommeliers and beverage directors at some of the most prestigious restaurants and hospitality venues in the nation.
Here are just few of the reasons to enter your wines in SCA.
1- Raise the profile of your wines
Winning a Sommeliers Choice Award is a mark of excellence that is recognized across the wine industry. Especially if you are a wine producer or merchant from a non-U.S. wine destination, this is the perfect chance to win recognition for your wines within the U.S. marketplace.
2- Get in front of a hard-to-reach audience
The judging panel of the Sommeliers Choice Awards will consist entirely of top sommeliers, on-premise wine buyers, and wine directors at U.S. restaurants, bars, pubs, and clubs. The Sommeliers Choice Awards provide an opportunity to reach a large group of these influential trade professionals.
3- Promote your award-winning wines
All winners at the Sommeliers Choice Awards are fully supported by Beverage Trade Network in promoting their new medals or awards. Examples of promotional support include:
- Prominent listing on the Sommeliers Choice Awards website
- Press release mention of all winners at the conclusion of the event
- Social media marketing support
- Medal stickers for bottles
- Award logos and other promotional materials (available for download)
- Special features on all Gold Medal winners
- Entry into Top 100 Wines list For On-Premise market.
4- Benefits for medal winners
Being entered into the Sommeliers Choice Awards is an easy, affordable and effective way to get your wines tasted by an all-star judging panel of top sommeliers, many of whom are also wine industry consultants and wine buyers. Medal winners receive additional benefits – such as special promotional logos and stickers that they can add to wine bottles, social media marketing support, and regular mention in both press releases and on the Sommeliers Choice Awards website.
As a result of winning a medal at the Sommeliers Choice Awards, you will be able to:
- Increase your sales within the very important U.S. wine market
- Reach a new audience of on-premise buyers, consultants and sommeliers
- Promote your awards in key international markets
- Attract additional PR and media attention for award-winning wines
- Increase the reach and recognition of other wines in your wine portfolio
In some cases, a single Medal or Award will continue to benefit your wine sales for years to come.
There is no better way to reach sommeliers at top U.S. hotels, restaurants, bars and pubs than to win an award that is by and for other sommeliers. All judging is by leading sommeliers and on-premise wine buyers, ensuring that all awards and scores earned within the competition are backed by a guarantee of quality. When wine buyers are looking for wines to add to a wine list, the first place they look is the Sommeliers Choice Awards. Names of award winners will be distributed nationwide to trade buyers within the United States.
With the Submission Deadline ending soon, now is the time to Enter Your Wines in the Sommeliers Choice Awards 2019 and get it judged by top-notch on-premise buyers and ace sommeliers of USA.
That’s right, SCA registration ends on April 10, 2019. But here’s the silver lining, we still have a few days left and you can take advantage of it before time runs out.
This Guest Post was written by the Sommelier Choice Awards team exclusively for Social Vignerons.